Santa Cruz Property Management
Exceptional Santa Cruz property management starts with PURE Property Management of California.
With over 2,000 years of combined experience, our Santa Cruz property management team has a reputation for excellence. We have established ourselves as the local rental property experts and our experience helps us to price properties correctly, prepare them for the rental market, and rent them out to high performing residents.
Find Out How Much Your Property Will Rent Out For
Managing a rental should not be stressful. At PURE Property Management, we help you estimate the rental value of your property and provide you with advice on what you need to do to build a profitable rental investment.
Excellence in Santa Cruz Property Management
We are here to help you succeed. If you need help finding a resident, managing your property, or taking care of the day to day property management details we’re here to help you do it better.
PURE Property Management team combines over 2,000 years of collective property management experience with world-class technology to deliver simple and satisfying experiences for you and your residents.
Our local rental management team in Santa Cruz, CA provides full-service property management services including property marketing, resident placement, maintenance, rent collection, lease agreements, lease termination, and accounting throughout the region. We proudly service Aptos, Campbell, Fremont, Los Gatos, Milpitas, Palo Alto, San Jose, Santa Clara, Santa Cruz, Saratoga, Scotts Valley, Watsonville and neighboring areas.
What Our Team Does for You
Real estate investing in Santa Cruz can be an excellent way to diversify a portfolio, generate passive income, and build wealth, but there are risks. At PURE, it is our job to help you navigate these risks and provide you with a worry-free property management experience.
We invest heavily in staff education and hold memberships in the top industry associations including NARPM.
Advertising and Marketing
Effective advertising starts with knowing the market. We’ll do a comprehensive evaluation of your Santa Cruz property so we can price it correctly and market it properly. If needed, we will also provide repair and cosmetic update recommendations to prepare your property for the market.
Your listing will be advertised on major rental websites like Zillow and Trulia as well as on our own website and in attention-grabbing yard signs.
Our marketing efforts are designed to reduce vacancy time and get your Santa Cruz property rented to a qualified, responsible resident.
Qualified residents pay rent on time, take care of your property, and follow the terms of their lease agreement. If you are worried about property damage, unpaid rent, and evictions – proper screening is a great way to protect yourself.
We have access to extensive background information and we use it to look for prior evictions or judgments and to verify income and employment. We will place a qualified resident who has been thoroughly screened and is likely to perform well.
Once a qualified applicant is approved, we take care of moving the resident into your Santa Cruz property, conducting all inspections, signing the lease agreement, and collecting the security deposit.
Protecting Your Property
Once a resident is in place, it is our job to manage the relationship and to ensure your Santa Cruz property is being cared for. We will collect rent, schedule routine maintenance, and respond to resident concerns and emergencies. In doing so, we will keep you compliant with all applicable laws and stay up to date on the always-changing regulations that pertain to landlords and residents.
When it comes to the value of your asset, PURE Property Management is there to protect it. Leveraging our excellent relationships with vendors and contractors, we will focus on preventative maintenance and make sure you aren’t surprised by sudden repairs and expensive replacements.
Educating residents is a big part of how we protect your property. We’ll go over all the systems and procedures that residents need to know, and we’ll work together to keep your home in excellent condition.
Professional Property Management Services
Comprehensive Resident Screening
Rent Collections and Disbursements
Fair Housing and Property Law Compliance
Move-in, Move-out Inspections
Property Accounting & Reporting
Santa Cruz Area – Information for Real Estate Investors
This charming coastal town embraces a relaxed, beachside lifestyle and is a popular destination for tourists and residents alike who seek a balance between nature, culture, and leisure, all set against the backdrop of the beautiful California coast.
Rental Investing In Santa Cruz
Santa Cruz’s appeal as a beachside community and a hub for tech professionals contributes to the demand for rentals, which can sometimes outpace supply. Rental prices can vary significantly depending on factors such as location, size, and amenities, with beachfront properties often commanding a premium. Additionally, the city’s cost of living is relatively high, impacting rental affordability for many.
The city’s proximity to the tech hub of Silicon Valley and its stunning coastal location make it an attractive destination for various investment opportunities. Real estate investment has been prominent, with a focus on beachfront properties and the development of sustainable and eco-friendly projects.
Investors are drawn to Santa Cruz not only for its economic potential but also for its exceptional quality of life, fostering a balanced work-life equilibrium. The region’s investment ecosystem is a testament to its dedication to sustainability, innovation, and the preservation of its natural beauty.
Local Attractions & Lifestyle
Santa Cruz embraces a healthy and outdoor-oriented lifestyle. The redwood forests of nearby Henry Cowell Redwoods State Park provide endless hiking and nature exploration opportunities. Additionally, the city is home to a flourishing biking community, with mountain bike trails in the surrounding hills.
Cultural diversity is celebrated through local events and festivals, such as the Santa Cruz Music Festival and the Cabrillo Festival of Contemporary Music. The downtown area exudes a laid-back and bohemian charm, featuring an array of independent shops, eateries, and live music venues. Local farmers’ markets showcase the region’s agricultural bounty, emphasizing farm-to-table practices.
The city’s commitment to sustainability is evident in its eco-friendly initiatives and embrace of green technology. Residents enjoy a balanced lifestyle, with a fusion of nature, culture, and community engagement that makes Santa Cruz a truly special place to live.
PURE Property Management in Santa Cruz, CA
What Our Clients Say About Working With Us
“PURE Property Management has been my property manager for over 15 years. Over this time they have always been responsive to my needs in property management from finding good qualified residents, timely rent collection & handling any property issues that have developed. I highly recommend them to anyone in need of great property management services.”