Santa Cruz Property Management


Exceptional Santa Cruz property management starts with PURE Property Management of California.

With over 2,000 years of combined experience, our Santa Cruz property management team has a reputation for excellence. We have established ourselves as the local rental property experts and our experience helps us to price properties correctly, prepare them for the rental market, and rent them out to high performing residents.

Free Rental Analysis picture

Find Out How Much Your Property Will Rent Out For

Managing a rental should not be stressful. At PURE Property Management, we help you estimate the rental value of your property and provide you with advice on what you need to do to build a profitable rental investment.

Excellence in Santa Cruz Property Management

We are here to help you succeed. If you need help finding a resident, managing your property, or taking care of the day to day property management details we’re here to help you do it better.

PURE Property Management team combines over 2,000 years of collective property management experience with world-class technology to deliver simple and satisfying experiences for you and your residents.

Our local rental management team in Santa Cruz, CA provides full-service property management services including property marketing, resident placement, maintenance, rent collection, lease agreements, lease termination, and accounting throughout the region. We proudly service Aptos, Campbell, Fremont, Los Gatos, Milpitas, Palo Alto, San Jose, Santa Clara, Santa Cruz, Saratoga, Scotts Valley, Watsonville and neighboring areas.

One of the houses managed by our property management team in Santa Cruz, CA

What Our Team Does for You

Real estate investing in Santa Cruz can be an excellent way to diversify a portfolio, generate passive income, and build wealth, but there are risks. At PURE, it is our job to help you navigate these risks and provide you with a worry-free property management experience.

We invest heavily in staff education and hold memberships in the top industry associations including NARPM.

A neighborhood of large single-family homes

Advertising and Marketing

Effective advertising starts with knowing the market. We’ll do a comprehensive evaluation of your Santa Cruz property so we can price it correctly and market it properly. If needed, we will also provide repair and cosmetic update recommendations to prepare your property for the market.

Your listing will be advertised on major rental websites like Zillow and Trulia as well as on our own website and in attention-grabbing yard signs.

Our marketing efforts are designed to reduce vacancy time and get your Santa Cruz property rented to a qualified, responsible resident.

Resident Placement

Qualified residents pay rent on time, take care of your property, and follow the terms of their lease agreement. If you are worried about property damage, unpaid rent, and evictions – proper screening is a great way to protect yourself.

We have access to extensive background information and we use it to look for prior evictions or judgments and to verify income and employment. We will place a qualified resident who has been thoroughly screened and is likely to perform well.

Once a qualified applicant is approved, we take care of moving the resident into your Santa Cruz property, conducting all inspections, signing the lease agreement, and collecting the security deposit.

The front room of a 2 story home
Backyard of a grey house

Protecting Your Property

Once a resident is in place, it is our job to manage the relationship and to ensure your Santa Cruz property is being cared for. We will collect rent, schedule routine maintenance, and respond to resident concerns and emergencies. In doing so, we will keep you compliant with all applicable laws and stay up to date on the always-changing regulations that pertain to landlords and residents.

When it comes to the value of your asset, PURE Property Management is there to protect it. Leveraging our excellent relationships with vendors and contractors, we will focus on preventative maintenance and make sure you aren’t surprised by sudden repairs and expensive replacements.

Educating residents is a big part of how we protect your property. We’ll go over all the systems and procedures that residents need to know, and we’ll work together to keep your home in excellent condition.

Professional Property Management Services

Property Advertising

Comprehensive Resident Screening

Rent Collections and Disbursements

Fair Housing and Property Law Compliance


Move-in, Move-out Inspections

Maintenance Management

Property Accounting & Reporting

Property Evaluations

Investment Planning

Santa Cruz Area – Information for Real Estate Investors


Santa Cruz, California, is a picturesque coastal city situated on the northern edge of Monterey Bay. Known for its stunning natural beauty and laid-back lifestyle, Santa Cruz offers a unique blend of outdoor recreational opportunities and cultural attractions. The city is renowned for its beautiful beaches, including the iconic Santa Cruz Beach Boardwalk, which features an amusement park and vibrant boardwalk atmosphere. Nature enthusiasts can explore the redwood forests of Henry Cowell Redwoods State Park or indulge in water activities such as surfing, kayaking, and whale watching along the Pacific coastline.

This charming coastal town embraces a relaxed, beachside lifestyle and is a popular destination for tourists and residents alike who seek a balance between nature, culture, and leisure, all set against the backdrop of the beautiful California coast.

Rental Investing In Santa Cruz

The rental market in Santa Cruz, California, is characterized by a competitive and dynamic landscape. The city’s desirability, thanks to its beautiful coastal location and proximity to Silicon Valley, has led to a consistently high demand for rental properties. As a result, the rental market has seen a trend of rising rental rates, making it challenging for renters. The city offers a mix of housing options, including apartments, houses, and condos, catering to various preferences.

Santa Cruz’s appeal as a beachside community and a hub for tech professionals contributes to the demand for rentals, which can sometimes outpace supply. Rental prices can vary significantly depending on factors such as location, size, and amenities, with beachfront properties often commanding a premium. Additionally, the city’s cost of living is relatively high, impacting rental affordability for many.

The city’s proximity to the tech hub of Silicon Valley and its stunning coastal location make it an attractive destination for various investment opportunities. Real estate investment has been prominent, with a focus on beachfront properties and the development of sustainable and eco-friendly projects.
Investors are drawn to Santa Cruz not only for its economic potential but also for its exceptional quality of life, fostering a balanced work-life equilibrium. The region’s investment ecosystem is a testament to its dedication to sustainability, innovation, and the preservation of its natural beauty.

Local Attractions & Lifestyle

Santa Cruz, California, offers a vibrant lifestyle and a plethora of local attractions that capture the essence of its unique coastal culture. This picturesque city, nestled along the stunning Monterey Bay, is renowned for its beautiful beaches, including the iconic Santa Cruz Beach Boardwalk, a historic amusement park that embodies the nostalgia of seaside entertainment. Surfers flock to renowned breaks like Steamer Lane, contributing to the city’s surf culture.

Santa Cruz embraces a healthy and outdoor-oriented lifestyle. The redwood forests of nearby Henry Cowell Redwoods State Park provide endless hiking and nature exploration opportunities. Additionally, the city is home to a flourishing biking community, with mountain bike trails in the surrounding hills.

Cultural diversity is celebrated through local events and festivals, such as the Santa Cruz Music Festival and the Cabrillo Festival of Contemporary Music. The downtown area exudes a laid-back and bohemian charm, featuring an array of independent shops, eateries, and live music venues. Local farmers’ markets showcase the region’s agricultural bounty, emphasizing farm-to-table practices.

The city’s commitment to sustainability is evident in its eco-friendly initiatives and embrace of green technology. Residents enjoy a balanced lifestyle, with a fusion of nature, culture, and community engagement that makes Santa Cruz a truly special place to live.

PURE Property Management in Santa Cruz, CA

PURE Property Management understands the unique opportunities and challenges that come with rental property investments in Santa Cruz, CA. Our Santa Cruz property management team can help you navigate the local market, find quality residents, and maximize your return on investment. Whether you’re a seasoned investor or exploring rental property for the first time, trust PURE Property Management to be your partner in success.
Backyard of a grey house
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What Our Clients Say About Working With Us

“PURE Property Management has been my property manager for over 15 years. Over this time they have always been responsive to my needs in property management from finding good qualified residents, timely rent collection & handling any property issues that have developed. I highly recommend them to anyone in need of great property management services.”

- Steve S.

PURE Property
Los Gatos Office

15495 Los Gatos Blvd
Los Gatos, CA 95032

DRE #02124826

PURE Property
Santa Cruz Office

555 Soquel Avenue
Ste 220
Santa Cruz, CA 95062
DRE #02124826

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